The Paper Facts


All CQ's paper comes from sustainable tree farms. Check out the environmental information for all of CQ's paper.

If you care about the environment, cutting down a tree sounds mad but if a tree is cut down in a sustainable tree farm, 3-4 new trees are planted.

"There aren't many industries around that can aspire to becoming genuinely sustainable. The paper industry, however is one of them; it is inherently sustainable." - Jonathan Porritt, Chairman UK Sustainability developement commission and founder Forum for the Future.

Around 50% of paper is recovered and fed back into the papermaking process worldwide. In New Zealand this figure is 78%, the highest in the world.

Paper isn't made from 'roundwood' or logs. It's made from all the offcuts and scraps left behind by the timber industry.

Paper is often (and mistakenly) blamed for deforestation. In fact, thanks to the paper and timber industries, the world's forested surface is actually increasing by around 340,000 hectares a year.

Reading a newspaper can consume 20% less carbon than viewing news online. - Swedish Royal Institute for Technology


64% of consumers pay more attention to print ads than online advertising.

It's estimated there are 25% more trees in the developed world today than at the beginning of the 20th century.

In Europe alone forests are increasing by an area equivalent to more than 1.5 million football pitches annually.

For every tonne of wood produced by a tree, 1.5 tonnes of carbon are taken out of the atmosphere.



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