Now we can personalise every document. At CQ we have invested in what we believe is the world's leading variable data software - XMPie. By combining this software with our state-of-the-art digital printing machinery we can provide you with a real edge in the market.
The future is here. One-to-one marketing is what your customers want, what markets are demanding, and what will soon be the definition of direct marketing. If you are like most marketers, you've always dreamed of this kind of marketing muscle, yet been frustrated because you could never make it click. Now you can. The uncomfortable separation between creative work in a direct marketing campaign and the technology that makes it happen has, thankfully, come to an end.
Research has shown that people are more likely to read and act on the promotional material when it is personalised. In today's highly congested advertising space, a Variable Data direct mail campaign allows you to exert leverage on your existing customer databases and speak directly to individual members of your target audience with messages, graphics and special offers that are relevant to that individual.
Until recently the prospect of designing and producing a customised message for each recipient was both time consuming and expensive, but using advanced Variable Data applications, CQ can work with you to create an effective advertising campaign that will allow you to deliver focused material to your customers. Best of all, Variable Data delivers impressive results.
Business correspondence incorporates name, address and simple product information to produce a unique piece for each recipient.
Using variable graphical elements and variable text combined with a simple set of rules allows you to produce a composition that is unique to each recipient.
A complex campaign might incorporate completely unique text, images, and graphics for each recipient based on rules that make decisions on the demographics, purchasing history, or other productive methods to enhance the relevance to the recipient.
Why not contact us to arrange to talk to one of our VDP experts who can come to you and discuss your requirements.