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THE FACTS
- All CQ's paper comes from sustainable tree farms. Check out the environmental information for all of CQ's paper
- If you care about the environment, cutting down a tree sounds mad but if a tree is cut down in a sustainable tree farm, 3-4 new trees are planted.
- "There aren't many industries around that can aspire to becoming genuinely sustainable. The paper industry, however is one of them; it is inherently sustainable." - Jonathan Porritt, Chairman UK Sustainability developement commission and founder Forum for the Future.
- Around 50% of paper is recovered and fed back into the papermaking process worldwide. In New Zealand this figure is 78%, the highest in the world.
- Paper isn't made from 'roundwood' or logs. It's made from all the offcuts and scraps left behind by the timber industry.
- Paper is often (and mistakenly) blamed for deforestation. In fact, thanks to the paper and timber industries, the world's forested surface is actually increasing by around 340,000 hectares a year.
- What matters is where the paper came from, it needs to come from a tree farm.
- Reading a newspaper can consume 20% less carbon than viewing news online. - Swedish Royal Institute for Technology
- 64% of consumers pay more attention to print ads than online advertising.
- It's estimated there are 25% more trees in the developed world today than at the beginning of the 20th century.
- In Europe alone forests are increasing by an area equivalent to more than 1.5 million football pitches annually.
- For every tonne of wood produced by a tree, 1.5 tonnes of carbon are taken out of the atmosphere.
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